Social media provides a great opportunity for businesses, but there are a lot of channels competing for your attention. Our approach to social media doesn’t just focus on one or two of them; we build a campaign that integrates your content strategy into every social platform relevant to your business.
- Identify Objectives
- Social Media Audit
- Account Management
- Market Analysis
- Content Plan
- Ongoing Analysis
Boost Engagement on Social Media
Most businesses online miss the true value that social media brings to the table. It can be both a lead generator and a great engagement strategy to increase brand awareness. Our social media marketing campaigns are built with lead generation and retention in mind to ensure that your audience is tuned into your message and is constantly engaging with a brand that offers them additional value and interest beyond the initial point of connection.
- Our team determines social objectives by learning from the client and finding the end goal for the campaign.
- An audit is conducted of all existing social accounts to determine their current level of performance and presence.
- Each account is revised to include the latest brand updates and changes to match current marketing objectives.
Easy & Structured Social Engagements
It’s one thing to be able to generate engagement; being able to take full advantage of it is a whole other challenge. While generating large numbers of engaging conversations and interactions online can lead to great opportunities, failure to follow up on them can be damaging. Our team utilizes unique social media tools to bring all of your brand’s conversations and engagements into one place. Each engagement is handled quickly and each opportunity for a sale is communicated to ensure that no opportunity falls to the wayside.
- Competitors and the market are analyzed to understand how to best approach a social media marketing campaign.
- A content plan is created and content is scheduled based on the market analysis to reach the marketing objectives.
- Each post and each aspect of the campaign is analyzed to ensure the best ongoing performance of the strategy.