Branding, Digital Marketing
The visual identity project is based on the creation of a bold and daring brand, bringing elements, strategy, and positioning that come into conflict with what is considered common in design. Website Redesign We redesigned the Dynamics Website, a hub for the company to showcase all their services and workshops combined with an eCommerce page for their products. The goal was to make it easier for the user to discover and navigate through the website.
The boldness and the inconvenience are increasingly part of my work method, always seeking to venture out and bring ideas and references from outside to compose my projects.
Brand Positioning : Knowing what the brand is and how they are different from their competitors, helped us to define the positioning statement and this set the tone for everything that’s created for them.