Branding, Digital Marketing
Halier
Project information
After the continuous conversations and meetings to craft the brand strategy, aim and process, clarity for the branding is achieved with many creepy and fun ideas exploding out of the creative heads helped us to focus the brand in a right direction.
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Through a series of reckless creative sessions, we came up with ideas that are able to define the key pillars of the brand. This defined brand personality ie; how it should look, sound and act. At this point, we have a foundation to begin with.
Understanding more about the brand and whom they serve, helped us in defining the brand positioning statement. This set the tone for every aspect of the brand identity or marketing materials created.