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Digital Marketing- What, Why, How???

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Digital Marketing is a frequently heard term now a days. But the sad part is most of the people are not aware of what it is & how you can benefit from these. There are a lot of digital marketing agencies in Kerala & one of the most important job is to choose an agency which can guarantee you results.

Digital Marketing- What?

Digital Marketing consists of all marketing channels that a business uses to market their business Online such as Search Engines, social media, Mobile Applications, Websites, Emails etc. Businesses use these channels to interact with customers & increase the brand awareness. Marketing simply means the way of promoting a product at a right place & at the right time. A few decades back, this was a huge task with heavy amount spending. Now the world has shrunk into the size of our phones. We are able to know about everything & buy anything with the click of our fingers. This enabled the transition of old school marketing into new ways of online marketing called digital marketing.

Importance of Digital Marketing-Why?

Well let’s start with the obvious, this is the most cost-effective way of marketing, rather than old school marketing techniques. This mode also allows you to see daily results & analyze based on these results on how to change them for the betterment of the business. Another factor is that digital marketing allows you to target your specific niche of audiences, thereby increasing the chances of conversion. We can customize the ads for the prospects so as to make them convert to our customers. This is not possible in the traditional method of marketing.

Methods of Digital Marketing- How?

Digital Marketing offers several channels or modes for the promotion of the business, in both organic & paid manner. Now let us look at the most basic & broad classification below:

  1. Search Engine Optimization (SEO)
  2. Search Engine Marketing (SEM)
  3. Social Media Marketing (SMM)

Let’s now see the whole classification of each of these:

Search Engine Optimization (SEO): This is the most organic method of increasing your business reach and conversion. Though it is time consuming, the results are lasting and can do your business good.

  1. On Page SEO
  2. Off Page SEO
  3. Technical SEO
  4. Local SEO

Search Engine Marketing (SMM): Paid form of Marketing that involves publishing ads in Google & other search engines, YouTube etc.

  1. Pay Per Click (PPC) or Pay Per Mille (PPM)
  2. Display Ads
  3. Retargeting
  4. Geotargeting Ads

Social Media Marketing: Where we use social media platforms for advertising our products/services and thereby increase our customers and brand recognition.

  1. Facebook Marketing
  2. Instagram Marketing
  3. Blogs
  4. Podcasts
  5. Pinterest

So, as you can see the digital marketing platforms are in rise and is increasing day by day. So now the question is yours. As a business owner, do you want more customers?? More Recognition?? If so, don’t you think it’s time to switch to the most cost effective & rewarding mode of marketing.

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