1. Email Marketing

Email marketing is one of the traditional ways of communication. But now this is one of the effective ways for digital marketing. You might feel email marketing is an outdated method but that is wrong  it is still in use and it is effective as well. Compared to other social media, email marketing campaigns can be more highly customised. Prices are significantly lower than for other channels, especially when you consider the email marketing’s reach and conversion rate. This contributes to the reason why email marketing is so beneficial for small firms. The main attraction is email marketing allows you direct, one-on-one access to your audience’s inboxes is what makes it so effective and profitable.

2. Content Marketing

It is the best and easy way to connect with your audience. If the content is relevant to the users then they will hang on the website to read it fully. Thus the time each user spends on the website will increase and if the content is useful the sharing of the website will also increase. The content is not the same on all platforms. This will change according to the target audience, their age group, and their location. If the content is not aligned with the website and the audience then it will give a negative result only. If the content is appropriate then it will help to engage the audience, and creates a positive impression about the company thus it gives a positive brand perception. 

3. Social Media Marketing (SMM)

With the use of social media, people can market their company or organisation. The main feature of social media marketing is that it is less expensive than any other ways. Social media is a platform everyone is using in the present world so if an organization puts a post for marketing it will get reach in few times compared to other marketing methods. This will generate  a good relationship with the followers since there is space to converse with their followers and fans. This will simply generate more leads and conversions. You can do both organic and paid tactics to generate more leads. In SMM, since this is online there is a proof for everything all are measurable and countable. 

4. Search Engine Marketing (SEM)

SEM, or search engine marketing, is a very efficient approach to boost your website’s rating on search engines like Google and draw in targeted traffic. You may raise brand awareness and boost sales by making an investment in SEM. Your website comes first in the search result because of productive search engine marketing. This can be done in both organic and paid methods.  For the best results the page must be optimized to get proper conversion and encourage users to perform certain actions. 

5. Influencer Marketing

Influencer marketing is a common method which is now commonly in social media. It is by collaborating with a social media fame person or celebrity and creating content with them. the followers of the particular page and also the followers and fans of the particular celebrity will give more engagement to the post as they will like and reshare the post. The selection of appropriate influencers is significant in this marketing technique. Because if you select an influencer with not that much acceptance among viewers then it will result in a negative way only. May the viewers will put negative comments and there are chances to get trolls on that.